Company News, New Products

For Coty, New Fragrance Deal Is in the Bag

Miu Miu scent to debut in 2015.

Author Image

By: TOM BRANNA

Editor

Coty has inked a deal with Prada to create and distribute fragrances under the Miu Miu fashion brand, which is best known for its handbags and other fashion accessories. Prada is seeking to develop Miu Miu as global demand for luxury goods cools. The 20-year-old fashion and accessories label, named after Prada Chairman Miuccia Pada, had sales of about $700 million in the most recently concluded fiscal year.  The deal with Coty would allow Prada to expand its second-largest unit in the $60 billi...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters